For consumers, waking up can be the toughest part of the day. But for one California couple, they’re using honey to not only wake themselves up, but the rest of the world too.
“Our first Bee Energy run was in 2012, but the concept was first started probably about two years prior,” Joni Dosanjh, co-owner of Bee Energy, said. Joni operates the business with her husband, Tony.
“Bee Energy is categorized as an energy shot,” she said. “It was started by my husband and I. I had gone back to school for graphic design and was taking Five Hour Energy to help me get through finals.” However, her major complaint was that she wanted a “healthier alternative to Five Hour Energy.”
Tony started researching cleaner energy drink options. “We came up with the idea of combining honey, green tea, acai, and Vitamins B, C and D into an energy shot,” Joni said. “I created the packaging and about a year later our partner, Lawrence, came onboard and that’s how Bee Energy was created.”
Using honey was always a major part of their process and was the inspiration for their entire company.
“Honey was the ingredient the entire beverage was built around,” Joni said. “We decided to create our beverage after learning what a powerful source of natural energy honey is. It was the entire reason for creating our beverage.”
As of right now, Bee Energy is the only product they sell, but that doesn’t mean they won’t expand in the future.
“We are hoping to expand Bee Energy to a larger audience, getting into more stores across California,” Joni said. “We would love to expand nationally one day, but our focus right now is California.”
They are also focusing on creating new categories of energy shots such as a shot to help consumers relax, help boost immunity, and other ideas as well. And the best part is that each new innovation will be built around honey.
“We want to provide people with an energy shot that would not only give them the energy boost that they need, but was also a healthy multivitamin. Our caffeine is naturally derived from coffee and tea, and is about at the same level as a cup of coffee: 100 milligrams,” Joni said. “Because the energy boost people get with our energy shot not only comes from the caffeine, but also the honey, there is no crash.”
Joni says instead of feeling jittery and “on edge,” consumers simply feel like they had a good night’s sleep. And since honey is in every shot, it’s sure to give consumers sweet dreams.