Even though Halloween is over, consumers still aren’t bored with pumpkin-flavored foods and beverages yet, according to analytics expert Anil Kaul, Ph.D. Dr. Kaul is the chief executive officer and co-founder of Absolutdata, a market intelligence firm that tracks the rise and fall of popular flavors.
“If a flavor is available year-round, people get tired of it (faster),” he said. “I think the positive thing about pumpkin spice is that this is a flavor that is associated with fall and every year people look forward to it. In a way it becomes a ritual for a lot of people.”
New and interesting innovations featuring the flavor are fueling the pumpkin spice trend. Check out these Made With Honey products that use pumpkin.
Pumpkin Spice Flax Crunchy Granola Bar – Kashi
This snack bar combines cinnamon, cloves, nutmeg, pumpkin seeds and honey into a delicious snack or meal replacer. These crunchy bars have whole grains, fiber and protein.
Pumpkin Pecan Honey Butter – The Old Mill
The Pumpkin Pecan Honey Butter lets you have a taste of fall year-round. This spread is made with honey, pumpkin and pecans, and tastes best with ham or roasted turkey.