The Paleo diet is becoming increasingly popular, and marketers shouldn’t ignore its potential. Those that follow this so-called “caveman” diet are an important source of innovation to food manufacturers.
“They’re a relatively small group of people, but we think they are indicative of larger consumer values,” said Jenna Blumenfeld, senior food editor for New Hope Natural Media. “A lot of retailers have special sections in their stores that cater just to gluten-free or vegan eaters. We love to research food tribes because it goes beyond what we eat. It’s also about your identity.”
Consumers that are dedicated to the Paleo lifestyle prioritize whole, unprocessed foods that go back to how humans ate more than 10,000 years ago. Honey is considered part of the Paleo diet because it is a whole food and was available in Paleolithic times.
Check out these Paleo products that are Made With Honey!
The New Primal’s Original Jerky
This original jerky is sourced from pasture-raised animals that roam freely their entire lives. This jerky is sweetened with pineapple juice and honey, and is infused with onion, pepper and ginger.
Julian Bakery’s Paleo Bread – Honey variety
Julian Bakery takes its name from the small California town it was founded in—Julian. Since its founding in 1990, Julian Bakery has grown to be the largest Paleo food manufacturer dedicated to producing low carb, gluten-free, grain-free and GMO-free options. While many traditional breads may be out if you go Paleo, this Paleo bread will make you forget any other kind exists. Each slice is soft and sweetened with organic honey.
Nogii Paleo Bar
The Paleo Bar is part of a family of gluten-free products offered by Nogii. Elisabeth Hasselbeck founded Nogii after being diagnosed with Celiac Disease in 2009. Each bar is made with honey and a variety of fruit and nuts depending on which of the three flavors you choose. Nuts about Nuts, Nuts about Berries and Nuts about Tropical Fruit all come in at 200 calories or less, making this snack guilt-free and diet-friendly.