More than 21% of the 10,000 U.S. consumers polled by Instantly said that they will skip breakfast when strapped for time in the mornings, and 43% said they will grab something on the go.
“In the U.S., with longer work days that break out of the 9-5 model, timing and convenience has become a deciding factor in what many Americans eat in the morning,” said Andy Jolls, chief marketing officer at Instantly. “But that doesn’t mean demand for breakfast foods is low. If companies can provide breakfast in a format that accommodates busy schedules while appealing to taste and nutrition, they could see significant incremental growth.”
Check out these Made With Honey products that cater to the breakfast convenience trend.
Greek Yogurt Parfait – Chick-fil-A
Chick-fil-A recently updated its menu to include a Greek Yogurt Parfait that contains half the sugar and twice the protein as the previous offering. The parfait comes with strawberries, blueberries and a Harvest Nut Granola topping that contains honey. This breakfast item is perfect for consumers in a rush that need the convenience of a drive-thru.
The first Chick-fil-A restaurant opened in Georgia in 1946. Since then, Chick-fil-A has steadily grown to become the largest quick-service chicken restaurant chain in the United States.
Honey Roasted Honey Bunches of Oats Breakfast Biscuits – Post Foods, L.L.C.
These bite-sized breakfast biscuits are sweetened with honey, and each individual package of four crunchy biscuits provides more than 55% of the day’s recommended whole grain intake, 4 grams of fiber and 5 grams of protein.
Post Foods has been bringing innovative and delicious products to America’s breakfast tables for more than 100 years. The company is based in Battle Creek, Mich.
Quick Starts Raspberry Greek Yogurt Breakfast Biscuit Sandwiches – Snyder’s-Lance, Inc.
Raspberry Greek Yogurt Crème is sandwiched between two Granola breakfast biscuits that are made with honey. Quick Starts are mini breakfast biscuit sandwiches that feature 3 grams of protein and 13 grams of whole grains. This snack is a great tasting and nutritious way to jump-start the day.
Snyder’s Lance, Charlotte, N.C., manufactures, markets and distributes snack foods throughout the United States and internationally. The company works hard to craft innovative, delicious and better-for-you snacks.