According to a report in the DairyReporter.com, the milk category has experienced significant and steady changes throughout the last four decades.
Since 1975, milk sales are down 25% and this decrease in consumption is expected to continue.
In the 1970s, whole milk made up the majority of category sales at 66%. Today, whole milk accounts for only 26% of milk sales, whereas 2% milk is the current market leader with 33% of total milk sales. And, recent studies show that consumers are beginning to move from 2% to 1% milk.
Comparatively, soy and almond milk sales are beginning to sore with almond milk leading the growth of the non-dairy alternative category. This trend is expected to continue over the next five years.
The products of non-dairy milk substitute beverages are usually plant-based and may be made from soybeans, almonds, hemp, coconut, rice or oats. Flavors, such as honey, are often added to improve taste and marketability of non-dairy milk products. Blue Diamond’s Almond Breeze – Hint of Honey offers a subtle sweetness and is the perfect flavor enhancer for consumers who want natural products but want them to taste like indulgent foods.