Start Spreadin’ the News—Nut Butters Are Here to Stay

Peanuts, hazelnuts, almonds—these household nut favorites are nothing new. But, today’s twists on the butters derived from them are.

They are in such high demand as of late that nut and seed butters are the fastest growing specialty products in the nation, according to the Specialty Food Association’s State of the Specialty Food Industry 2014 Report.

Providing a great alternative to meat sources of protein is one reason that nut butters are flying off the shelves. In fact, market research firm Mintel projects the nut spreads category to reach $6.5 billion in sales by 2018. reports that one in five consumers want a more “indulgent” nut-based spread in their diets.

Product launches between 2009 and 2013 reached a whopping 97.7% increase, with new flavor varieties meeting consumer demands. Barney Butter is one of those new products. Sweetened with powdered honey, the almond butter is made with blanched roasted almonds. The product is gluten-free, Kosher and made with no trans fats or hydrogenated oils.

PB Crave is a unique line of peanut butter blends that all contain honey. Razzle Dazzle, Cookie Nookie, CoCo Bananas and Choco Choco are twisted blends that use red raspberry, white chocolate and cookie dough to tempt sweet-toothed consumers.

The majority of consumer surveyed by Mintel looked for nut-based spreads with added benefits sush as more vitamins or antioxidants. Peanut Butter & Co.’s The Bee’s Knees helps satisfy nutritional value, being an all-natural product. Blended with honey, this peanut butter contains no cholesterol, trans fats or hydrogenated oils. It is sold in more than 10,000 stores nationwide.

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