Meat and fish traditionally carry the all-important strengthening agent known as protein.
However, what if you don’t eat meat or need a less costly approach? Consumers not only see the value of protein, but they also are actively looking for other ways to incorporate protein into their diets.
According to the NPD Group’s Protein Perceptions and Needs report, 78% of Americans say that protein contributes to a healthy diet. More than half are seeking ways to get more of the powerful element. NPD’s research also found that almost half of the grocery shoppers surveyed have purchased protein-enriched foods. In fact, Nielsen states that consumption of protein-rich foods has increased 7% over the past four years.
The increase in protein-rich foods complements the increase in honey usage, as food and beverage processors seek to create protein-rich foods that maintain exceptional taste. Baked goods, snacking items and dairy products have seen huge benefits of the honey and protein boom.
Kay’s Naturals cereal with honey has so much protein in it that it’s officially called Kay’s Naturals Protein Cereal Honey Almond. Made with honey, corn, rice flour and almond meal, this cereal provides a whopping 12 grams of protein per serving.
Starbucks’ Blueberry Yogurt Muffins are sweetened with honey and contain six grams of protein. For consumers looking for more nutrition, they can get 4%, 8% and 2% of their daily calcium, iron and Vitamin A intake, respectively, by eating this muffin.
Perhaps the container of the largest gram amount on the market, Nancy’s Honey Yogurt offers up 20 grams of protein per serving. The Kosher and gluten-free product is available in a 24-oz. size.