Yogurt, Kefir Reach No. 2 In Specialty Food Sales

The Specialty Food Association’s annual State of the Specialty Food Industry report is out, and yogurt and kefir (a fermented milk drink) soared to the second spot on the top specialty foods list with $2.27 billion in 2012 sales.

Sales of specialty food and beverages rose $14.3% to $86 billion last year, according to the report. Cheese and cheese alternatives came in as the largest category, with yogurt slotting in at No. 2 due to the recent popularity of Greek yogurt.

Five years ago annual sales of Greek yogurt were at $60 million. It’s protein laden, low in sodium, low in carbohydrates and easy to digest. Greek yogurt also is a versatile dairy product and has made room for additives such as honey, fruit and granola.

In fact, Greek yogurt including honey was a trend at the recent Natural Products Expo West. Here are three new products helping to pave the way.

Greek God’s Honey Yogurt

Noosa Yoghurt

Karoun Dairies Greek Honey Yogurt

 

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