Milk Sales Slump, Revitalization Ideas Include Innovation

Like milk? If so, you may be paying double for it or finding an alternative means in 2013. According to a story in the Wall Street Journal Online, in an age of vitamin water and energy drinks, the decline in U.S. milk consumption is accelerating. Per-capita consumption has fallen almost 30% since 1975 according to the U.S. Department of Agriculture. And, according to the USDA, children, who are a heavy milk drinker demographic, account for a smaller share of the U.S. population than they once did.

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Milk’s retail price has soared in the past couple of years, attributing to a decline of 3.3% from 2011 to 2012. However, organic milk sales are growing, and those in the milk industry are taking notice.

Milk companies and retailers are pushing smaller, more convenient packages and health-oriented varieties, including protein-enhanced milk, organic milk and soy products. Even GotMilk.com has tweaked its pitch, creating a series of games focused on the “science of imitation milk,” such as soy, almond, rice and other nondairy milk products. Honey is a popular component in these products, serving as an innovative flavor component.

One product that combines milk and honey is Core Power’s Honey 26g drink. This fresh high protein milkshake drink is sweetened with real natural honey. Honey’s natural energy comes from fructose and glucose, making this drink great for an all-natural boost. Milk’s ratio of whey and casein proteins builds lean muscle and helps keep the body healthy and strong, making this the perfect dairy-honey beverage combination.

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