Greek Yogurt Continues to Gain Popularity

Greek yogurt continues to gain popularity

On the pages of this website, www.dairywithhoney.com, we have featured many new innovative Greek yogurt products from manufacturers large and small. It appears the word is spreading that this booming product category is only going to continue its upward trajectory.

A recent article in the Wall Street Journal today detailed the impressive rise of this product category. And according to a Citigroup Global Markets analyst report, Greek yogurt now accounts for $1 billion in annual sales out of total yogurt sales of $4.1 billion.

So what is Greek yogurt and why is it so popular? Greek yogurt is distinguished by its absence of whey, which is strained and gives the finished product a creamier taste. It also makes the yogurt high in protein and low in fat, perfect for health conscious consumers.

Honey has played a significant role in the recent popularity of Greek yogurt, with many major and minor manufacturers launching honey varieties to their Greek yogurt lines. These products include:

  • Chobani Honey Flavored Greek Yogurt http://dairywithhoney.com/2012/01/chobani-honey-flavored-greek-yogurt/
  • Zoi Honey Greek Yogurt
    http://dairywithhoney.com/2011/10/zoi-honey-greek-yogurt/
  • Voskos Honey Greek Yogurt
    http://dairywithhoney.com/2011/09/voskos-honey-greek-yogurt/
  • Oikos Honey Greek Yogurt
    http://dairywithhoney.com/2011/08/oikos-honey-greek-yogurt/
  • Greek Gods Honey-Flavored Greek Yogurt
    http://dairywithhoney.com/2011/06/greek-gods-honey-flavored-yogurt/
  • Fage Total Honey Greek Yogurt
    http://dairywithhoney.com/2011/02/fage-total-greek-yogurt/

Besides using honey to provide a sweet-tasting flavor profile, all of these Greek yogurt products market the use of honey predominantly on product packaging and in the product names.

Do you make a dairy product made with honey? Get them listed here by emailing info@bakingwithhoney.com

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