Food manufacturers of every stripe are seeking to clean up their labels in an effort to appease consumers looking for more natural and familiar ingredients. Kraft’s Athenos brand of Greek yogurt introduced a new product with as clean a label as we’ve seen: cultured pasteurized nonfat milk and honey.
Athenos’ fat-free Greek yogurt comes in a honey variety, as well as strawberry, peach and blueberry flavors. The products are packaged in a divided container with yogurt on one side and honey on the other.
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