Ice Cream and frozen desserts remain recession proof

The U.S. market for ice cream, frozen yogurt and frozen novelties increased 2% to $25 billion in 2009, according to market research publisher Packaged Facts. The increase comes amid a recessionary climate that has seen similar categories experience downturns.

To ensure continued growth, food manufacturers are launching new products capitalizing on the latest trends:

  • Simple and Local Ingredients: Food ingredient labels are more important than ever as health- and socially-conscious consumers look for pure ingredients that are locally grown. Honey is the ideal frozen yogurt or ice cream flavor for label readers as the ingredient offers a familiar, simple name (honey is labeled as honey!) that is 100% pure and natural.
  • Hispanic Flavors: As one of the fastest growing populations in the United States, the Hispanic market is rife with opportunities for new product launches with a Latin flavor profile. Honey allows ice cream and frozen yogurt manufacturers to expand an existing product line with a honey variety that appeals to the Hispanic population.

Despite the ongoing economic downturn, Packaged Facts estimates the U.S. ice cream and frozen dessert market to continue growing, achieving sales of $27 billion by 2014.

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