It’s one thing to produce a delicious ice cream made with honey. It’s another to launch a comprehensive campaign designed to inform consumers about the important role bees play in the world’s food supply. Häagen-Dazs has done both, producing Vanilla Honey Bee ice cream and launching www.helpthehoneybees.com.
The company’s honey-flavored ice cream blends creamy vanilla with a touch of golden honey, and also includes cream, skim milk, egg yolks, sugar and natural vanilla.
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